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Brokelyn - ”In addition to the MTA’s online Subway Times, which offers the current arrival times by line & station and is accessible from the internet even beyond the subway’s hallowed platforms, Underway NYC now offers the same information but in app form & plotted to a subway map." Busiest subway in the world? 1931: The tampon was invented. "If it’s perfectly acceptable to feature advertisements subtly shaming women for their bodies’ appearance," argues Agrawal, "how can you possibly tell me that it’s 'taboo' to even just print the word 'period'? 13. Target planning yet another NYC store in Chelsea Two-year Tribeca foreclosure saga continues with lawsuit over $20M Adam America secures $63M in financing for Upper West Side project And in the eighties, we got the menstrual cup, which still hasn’t found its way to the mainstream. has become the latest test for U.S. free speech campaigners. Americas. Search Ads, Brands, Actors, Athletes & More We don't make the ads - We measure them Learn More . How Walmart Applies an Omnichannel Mindset to Its Shopping and Advertising Strategies, By Stephen Howard-Sarin, VP of Strategy and Transformation, Walmart Media Group, How Online Media Can Drive Offline Success, What National Franchises Are Doing to Help Local SMBs Find Their Digital Advertising Footing, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. These ads are sold in showing levels ranging from several hundred in small systems to quantities equal to 1000 car cards in New York City. “At a time when most subway advertising was very direct-response in nature, we saw an opportunity to be more playful and context-aware.”. Of course there are still leaks and stains and issues – because no one is talking about it, no one is innovating.”, Not only do the panties seem to be an incredible innovation in period technology, but the ad campaign itself is a breath of fresh air in the world of menstrual products marketing. The superhuman creative force behind Thinx – as well as the bestselling book “Do Cool Sh*t” -- has set out to shatter the stereotypes that women’s periods are dirty, unclean, or in any way taboo. One man’s vandalism is another’s political art. The restaurant chain known for the $5 footlong is considering using the money to buy big, splashy Super Bowl ads, said people who have seen the ad. (Finally!!) These, on the other hand, feature smiling women wearing comfortable, sexy panties alongside text that simply reads, “Underwear For Women With Periods.” Its no-nonsense minimalism is exactly what makes the campaign so playful (and even chic! The brand keenly understands that the subway isn’t always the most positive environment to catch a potential customer in, but Brooks says Casper tries to help the time pass more quickly with ads that do more than ask for your money. “We live in a culture where women bleed and men don’t, and we don’t want to talk about it -- we don’t want to hear about it.”. In the preliminary statement of its lawsuit, Dame asks the reader to “imagine [they’re] a woman on the subway,” where sex-related ads are ubiquitous. One imagines that a 9-year-old boy who rides the New York City subway has seen more objectionable images and heard crasser language, both in ads — … Education. Digital subway-entrance ads: $274,000 for six ten-second spots every minute on each of the city’s 80 digital displays. (Flickr Jason Tester Guerrilla Futures - Flickr/Creative Commons) In total, the subway … Busiest subway station in NYC? ... Man breaks woman’s vertebrae in ‘anti-gay’ NYC subway attack. Yearly ridership was 1.6 billion, the highest since 1950. SUBWAY LIVEBOARD DIGITAL ADVERTISING. Casper's minimalist puzzles in subway ads continue to build out the brand's connection to sleep. In many ways, it was our work in the subways that helped establish Casper’s lovable, relatable, and quirky personality from the outset,” Brooks says. If you’re too sleep-deprived to solve any of them, you can visit Casper’s landing page that features all the answers. “In our early days, our subway ads played a huge role in building awareness of the Casper brand,” says CMO Jeff Brooks. And you can even see the trains moving, right on the map. There are 468 stations serving as stops and transfer points for these cars. “Bringing joy and wit to an otherwise mundane and stressful daily commute has paid dividends for us.”. Images featuring a cracked egg and a pink grapefruit were rejected for being “too suggestive” -- despite the counterargument that breast augmentation ads are a regular feature on the MTA. Too Risqué for New York City’s Subways? Outfront Media, the advertising partner of the Metropolitan Transit Authority, has sent the Thinx ad campaigns back to the “review process” after stating that the images and text were inappropriate. Now the challenger brand has a new creative campaign rolling out on NYC trains, and the goal is to give your brain something to think about on the subway other than identifying strange smells or wondering how much bigger your apartment would be in Poughkeepsie. Train advertising, leveraging inside bus advertising presents you with a uniquely captive audience in. Styles of two past maps, each beloved in their own way dividends for us. ” our goal... Stops and transfer points for These cars system would soon get its “raciest ads ever, ” for radio. 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